The new distribution will provide NWSL fans viewing across linear and streaming each weekend. The four-year partnerships total a 40x multiple from NWSL’s previous deal.
Scripps will televise all locally broadcast Coyotes games over the air to residents of Arizona and surrounding states within the team’s broadcast territory.
The GM of two Scripps Montana stations will now be responsible for Scripps’ live sports and sports-related content presentation. He will serve as the primary lead with the company’s internal production team, local affiliates, talent and production partners.
Scripps will air NHL Golden Knights games on its KMCC Las Vegas station, which is currently airing programming from Ion, Scripps’ national entertainment network. A rebranded KMCC will broadcast local and national news, local sports and additional entertainment programming.
E.W. Scripps has scored the first rights deal for its nascent sports division with the women’s basketball league, where Friday night games will begin airing on its Ion stations on May 26. Pictured: WNBA Commissioner Cathy Engelbert and Scripps CEO Adam Symson.
In this repeat of the Talking TV episode from Jan. 6, Scripps Sports President Brian Lawlor talks with TVNewsCheck’s Michael Depp about the E.W. Scripps division formed to leverage its Ion network to draw leagues away from regional sports networks and on to OTA. A full transcript of the conversation is included.
Exclusives
Scripps Sports, a new division of the E.W. Scripps Co., said it hired Tony Lamerato as VP for sports revenue and sponsorships, effective immediately. Lamerato was senior director of revenue strategy for Scripps’ Local Media division. In his new post, Lamerato will aim to execute a strategic plan to model and value sports-rights opportunities. When sports rights are acquired, he’ll be responsible for the development of a revenue plan, including pricing and sponsorships.
Scripps Sports President Brian Lawlor talks with TVNewsCheck’s Michael Depp about the new E.W. Scripps division formed to leverage its Ion network to draw leagues away from regional sports networks and on to OTA. A full transcript of the conversation is included.
Brian Lawlor, president of the new Scripps Sports division, said cord cutting has become a “massive problem” for teams and leagues, making his company’s broadcast stations and linear networks attractive to rights holders looking to reach a bigger share of fans and potential fans.
The company taps Brian Lawlor as president, charging him with furthering its sports programming initiatives through widely showcasing leagues and players that are currently limited by aging distribution deals.
