Adrienne Roark Added To Broadcasters Foundation Board

Adrienne Roark

The Broadcasters Foundation of America (BFOA) has elected Adrienne Roark, president of content development and integration for CBS News and Stations, and CBS Media Ventures, to its board of directors. Roark was voted in during the BFOA’s recent board of directors’ meeting.

“We are excited to welcome Adrienne to our board of directors,” said Scott Herman, BFOA chairman. “Having another accomplished executive join our board is important as we extend awareness of our charitable mission to everyone in broadcasting. The Broadcasters Foundation is committed to communicating our charitable mission to everyone in television and radio through our very accomplished board of directors. Their efforts within their organizations enable us to help as many people as possible. Adrienne is clearly a leader who believes in that responsibility.”

Roark said: “I’m looking forward to working with Tim and the Board to find ways to bring help to more broadcasters who qualify. The Broadcasters Foundation is the only charity devoted exclusively to helping broadcasters in acute need. Joining the board is one way I can give back to this industry and support colleagues who need it most.”

Roark is a veteran television and news executive. Recently promoted to her current position, she oversees Paramount-Owned CBS Television Network stations in major markets on the East Coast and leads efforts to bring together content and teams in pursuit of audience reach and impact, industry leadership, and organizational effectiveness and efficiency.

Previously, Roark was president of CBS Stations and served in executive leadership positions at several stations in Portland, Ore. Her news background includes four years as VP and news director at CBS owned stations in Dallas-Fort Worth and news director in Miami. While in Miami, Roark created an award-winning investigative unit, worked closely with CBS News’ 60 Minutes on a Medicare fraud story, and was responsible for the first on-air news story shot entirely with an iPhone.

The Broadcasters Foundation’s board is composed of broadcast executives who are committed to “giving back” through the Broadcasters Foundation. The members of the board represent a wide array of broadcast and broadcast-related companies.