NextGen TV, set to be available in 75 markets, including New York, Philadelphia, Miami, San Francisco and Washington, by the end of 2022, is making its consumer debut amid the meteoric rise of consumer streaming. A group of executives at the vanguard of its rollout will tackle its most pressing challenges and key questions in NextGen, Streaming and the Future of Local Media, a panel at TVNewsCheck’s TV2025: Monetizing the Future Event at the NAB New York Show.
Panelists Kerry Oslund, VP, strategy and business development, The E.W. Scripps Co.; Madeleine Noland, president, ATSC; Anne Schelle, managing director, Pearl Group; and Franceso Moretti, deputy CEO and CEO of international offices, Fincons Group will join moderator Glen Dickson, TVNewsCheck contributing editor, for the discussion at 3 p.m. on Oct. 19.
The executives will address how TV station groups will balance the content, marketing, revenue and technology needs associated with nurturing both distribution platforms, along with how technology is making it easier for local broadcasters to distribute content over many platforms while developing a mobile distribution feed that serves consumers in cars, on the beach and at the stadium. They’ll also consider when will data broadcasting will begin feeding significant revenue to support all this expansion.
“NextGen TV is entering an interesting period as it’s trying to move into the big markets, which are critical for scale,” said TVNewsCheck Publisher and Co-Founder Kathy Haley. “This panel will look at how the industry is managing that expansion into large markets at the same time as it’s racing to compete effectively in streaming, and we’ll examine both the the technical and business challenges on that path.”
Additional TV2025 panels will cover Cybersecurity: Strategies for Mitigating Risk in a High Visibility Industry; Creating More Content for a Multimedia Audience; How Data Will Redefine the TV/Audience Relationship; Technology, Data and the Future of Local TV Advertising; and Technology, the Cloud and the Station Group of the Future.
TVNewsCheck Editor Michael Depp will also moderate an annual conversation with station group leaders on the state of the industry, and E.W. Scripps’ President and CEO Adam Symson will accept TVNewsCheck’s Station Group of the Year Award on behalf of his company.
Register for TV2025 here.
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