NAB Show: DTV Innovations To Showcase Upgraded & Deployed ATSC 3.0 Transmission Solutions

DTV Innovations today announced that it will demonstrate the latest features of its ATSC 3.0 solutions at the NAB Show (April 16-19 at the Las Vegas Convention Center) at Booth W3843.

Key highlights at the show will include the company’s MetaWright 3 signaling, delivery and service announcement generator and broadcast gateway, as well as its Medusa Complete Station Solution for ATSC 3.0 transmission. Both solutions have been deployed by TV stations across the United States, demonstrating DTV Innovations’ support for innovative ATSC 3.0 features, full-power operation, primetime readiness and excellent service.

“ATSC 3.0 deployments are accelerating across the U.S., and broadcasters need solutions that offer additional revenue-generating and customer-enhancing services, such as datacasting, personalized content and advertising, and interactive applications,” said Benny Handjojo, chief executive officer at DTV Innovations. “We’re excited to bring our new-and-improved ATSC 3.0 solutions to NAB 2023. Our cutting-edge solutions put broadcasters miles ahead of the competition by enabling a fast, simple, and affordable transition to IP-centric delivery.”

Key Innovations at 2023 NAB Show:

MetaWright 3 simplifies ATSC 3.0 architecture by handling signaling, delivery and service announcement generation; supporting ROUTE encapsulation; and using a built-in broadcast gateway. The solution also enables broadcasters to generate and manage both ATSC 1.0 PSIP and ATSC 3.0 metadata, minimizing setup and administration time. MetaWright 3 comes with a user-friendly GUI that simplifies the creation of NEXTGEN TV services and allows broadcasters to instantaneously allocate bandwidth. As the only commercially available ATSC 3.0 solution that is designed as a fully integrated solution from the ground up, MetaWright 3’s code is very lightweight and can be deployed in a standalone server, in a virtual machine, or as a Docker open source platform.

MetaWright 3 was deployed at TelevisaUnivision’s WUNI Boston, just one of the Tier 1 markets relying on it. At NBCU’s WTVJ Miami, MetaWright 3 served as the first commercial proof of concept for dual, over-the-air (OTA) and broadband delivery technology of the ATSC 3.0 virtual channels straight to the consumer’s television. “With the deployment and proof of concept of this portion of the technology, broadcasters can technically offer unlimited virtual channels and overcome the limitations of OTA,” said Handjojo. “And the setup is very straightforward compared to other systems.”

Designed for low-power stations, DTV Innovations says its Medusa “dramatically reduces the cost of launching an ATSC 3.0 transmission. As a single-server solution composed of an encoder/DASH packager and MetaWright 3, Medusa eliminates the need to integrate applications and hardware from multiple vendors, thereby minimizing physical space and power requirements while expediting time to market and monetization. Boston’s WCRN deployed Medusa to offer next-generation datacasting services, such as remote learning and data delivery, to companies and first responders — becoming the region’s first broadcaster with an ATSC 3.0 platform.”

Speaking Session on NEXTGEN TV

During the 2023 NAB Show, Handjojo will speak at the LPTV Broadcasters Association’s all-day networking event on Sunday, April 16, at 2 p.m. The afternoon session will cover the basics of ATSC 3.0 for the LPTV market. Handjojo will also address potential new revenue streams and strategies for how to deploy an ATSC 3.0 solution at the right time and cost effectively.