Thoughts On Boston, Shapiro, A.J., Epithets

There were a couple of things I failed to mention in my column on the Boston Marathon bombings last week.

One was that the best video of the actual bombing came not from a broadcaster, but from a sports producer for The Boston Globe’s boston.com who was on routine assignment. His name is Steve Silva.

You’ve all seen the video many times by now. It’s been everywhere. The remarkable thing about it that when the first bomb goes off, Silva immediately moves in to get a closer look at the bomb site and he doesn’t high-tail it out of there even after the second bomb goes off. If you haven’t seen the raw video, do so here. Through a good pair of computer speakers, the audio tells a story all its own.

The video is the most vivid reminder yet that broadcasters are no longer alone in shooting news video on a professional basis. Newspapers and other local digital media are out there too now armed with cameras and may be just as aggressive in getting the right shot. And as Silva demonstrated, they don’t need a long lens.

When terrorist bombs go off, nobody’s really keeping score on who got the beats, video or otherwise. But on most other stories, everybody is. To keep up with the proliferating competitions, stations have to keep as many cameras on the street as they can. I guess it also goes without saying that stations have to be ready to compete for the user-generated video that became such a big part of the Boston story.

The other point I want to make is, on that Monday when the bombs went off, and that Thursday-Friday when one suspect was killed and the other captured, the broadcast networks got in the way on the story. From my perch in New York, it was clear the best coverage of the unfolding events was coming from the Boston stations. I know this because I would periodically watch local streams online and because the networks would occasionally cut to their Boston affiliates. My question is, why did they cut back?

The network anchors and their reporters in Boston had nothing to add, especially when the story was building to its Friday evening climax. My feelings were confirmed when Allbritton’s Politico.com reported that White House officials were tracking the story via the local stations, not the networks.

Next time, and I’m afraid there will be a next time, the networks should think about turning the screen over to their affiliates who know the local geography, know the local authorities and have the trust of local viewers who are more apt to call their favorite local station with eyewitness accounts and video than remote networks.

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One of the drawbacks of waiting until Friday to write my column is that I can get beat to the punch. That happened this week. I was going to go after CEA President and broadcast nemesis Gary Shapiro for the speech he gave at the Media Institute on Monday in which he rebuked broadcasters for obstructing what he sees as more dynamic industries like wireless and for its failure to innovate. He also offered broadcasters some unsolicited advice, which can be safely ignored.

But Deborah McAdams of TV Technology did a clever and effective job slicing and dicing the speech and NAB widely circulated it. I would add only that Shapiro’s concept of innovation is rather narrow. Shapiro credits broadcasters for its Boston coverage (how could he not), but he fails to credit those same broadcasters for what goes into executing such coverage.

What the Boston stations did last week was the result of experience, planning and, yes, continual innovation. Getting reporters to the scene, getting live pictures back to the station and getting it out to viewers in different forms on multiple platforms nearly simultaneously is a technological marvel.

I guess Shapiro can’t see it because you can’t sell it in a big box store.

By the way, we supplied more evidence of broadcasters’ inventiveness with our story Thursday on Gray Television’s experiment on sending video back from the field using a market-wide IP network. GrayMax could be the next step in the 40-year evolution of ENG, if broadcasters can keep the ravenous wireless carriers from siphoning off broadcast ENG spectrum.

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Too much has been said and seen this week of A.J. Clemente, who turned the worst debut in broadcasting history into a spasm of celebrity. After being fired by Hoak Media’s KFYR Bismarck, N.D., Clemente quickly made the leap from online phenom to mainstream darling appearing on Today, Live with Kelly and Michael and Letterman.

There is a lesson in this for the industry that I missed, but that Tampa Bay Times TV critic Eric Deggans did not.

“What his mistake really reveals … is just how low the quality of local TV news is in Bismarck, the 151th TV market in the country — leaving larger questions about how badly the modern media environment has hurt small TV news operations,” Deggans writes in his blog.

“The clips of Clemente’s mistake also reveal a weekend news broadcast which looks little better than a college telecom assignment, with thin-sounding audio and co-anchors with scarcely more poise than newbie Clemente. The new anchor’s name was even misspelled in the on air graphic displayed beneath his image while he was making his big mistake, leaving a period off the ‘J.'”

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A few weeks ago, former FCC Chairman Reed Hundt called on broadcasters to apply pressure on Washington Redskins owner Dan Snyder to change the name of his team by refusing to use it. “Almost all of us adults who grew up as Washington football fans used, without thinking, a name for the hometown team that is now clearly inappropriate. Whatever we might have said decades ago, none of us now would call a Native American by the epithet used to describe Snyder’s team,” Hundt wrote.

I’ll second that, and I have standing. I’ve been a fan of the Redskins since the 1960s when my Dad bought a couple of season tickets (still in the family) and began taking his four sons to DC Stadium. Those were the great days of Sonny Jurgensen and Charlie Taylor and Sam Huff that culminated on New Year’s Eve 1972 when George Allen’s over-the-hill gang beat Dallas for the NFC championship and touched off a city-wide party. (We don’t talk about that Super Bowl.)

One of Snyder’s arguments for keeping the name is tradition. But if you delve into the Redskins’ history, you find that that is the worst possible argument. Redskins founder George Preston Marshall, who christened the team, was the last NFL owner to integrate his team with the signing of Bobby Mitchell in 1962. If Marshall was not an outright racist, he was moral coward who discriminated against African-Americans to cater to his southern fan base. Breaking with that kind of tradition is no loss.

With his call, I think Hundt had network broadcasters in mind, the NFL rights holders. But I’m thinking that the local Washington broadcasters should lead the way, two in particular — Gannett, which owns CBS affiliate WUSA, and Allbritton, which runs ABC affiliate WJLA. Both groups are based in Washington. If they would refuse to use the name and repeatedly told viewers why, things would start moving in the right direction. Snyder would wake up.

If it will help, I’ll come up with new words for the fight song.

Harry A. Jessell is editor of TVNewsCheck. He can be contacted at 973-701-1067 or hajessell@newscheckmedia.com. You can read earlier columns here.