Media companies are beginning to use technology to tag, index and search for video to enhance storytelling, create new shows and, eventually, find new revenue by licensing content. Harvesting the Archive for New Content and Opportunities, a panel at TVNewsCheck’s NewsTECHForum conference on Dec. 12 at the New York Hilton will look at how the newest advances in AI are making these tasks significantly easier among other archive-harnessing developments.
Speakers are Devon Armijo, director of digital news integration, Hearst Television; Mike Palmer, AVP advanced technology/media management, Sinclair; Philippe Petitpont, CEO, Newsbridge; Ben Ramos, VP, Fox archive, field and emerging tech, Fox News. TVNewsCheck Contributing Editor Glen Dickson will moderate the discussion.
“AI has fundamentally changed the process of metatagging archives and making them more thoroughly searchable, which in turn has offered pathways to new content creation and licensing opportunities drawing from those archives,” said Michael Depp, chief content officer, NewsCheckMedia and editor, TVNewsCheck. “This session will look closely at how a well-organized, easy-to-retrieve-from archive can have numerous benefits for newsrooms under pressure.
“The panel will also look at the emerging challenge of how media companies can authenticate their deep trove of archival content and determine rights ownership,” he added.
NewsTECHForum, now in its 10th year, is co-located with the Sports Video Group Summit. The conference’s theme for 2023 is Adapting to a Culture of Continuous Crisis.
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