Artificial intelligence is reshaping how organizations produce news. On the positive side, operational functions like speech-to-text transcription, translation, editing, quality control monitoring and metatagging have eased workflow burdens. But generative AI presents far thornier challenges for newsrooms, complicating journalistic rules and even posing an existential threat to the profession.
Chasing AI: Threatening or Enhancing the News?, a panel at TVNewsCheck’s NewsTECHForum conference on Dec. 12 at the New York Hilton, will take a candid look at how news organizations are continuously reassessing their guidelines around AI usage and grappling with the step change it presents to the industry.
Speakers are Laura Ellis, head of technology forecasting, BBC; Claire Leibowicz, head of AI and media integrity, Partnership on AI; Santiago Lyon, head of advocacy and education, Content Authenticity Initiative, Adobe; Aimee Rinehart, senior project manager for AI strategy, Associated Press; and Ray Thompson, senior director, partners and alliances, Avid. Michael Depp, chief content officer, NewsCheckMedia, and editor, TVNewsCheck, will moderate the panel.
“It’s impossible to understate how profound an impact generative AI can and will have on newsrooms,” Depp said. “The question is how well prepared they will be to assimilate the benefits it will bring to content production and the considerable pitfalls it presents. Laura, Claire, Aimee, Santiago and Ray are among those grappling with the most serious implications the industry must now confront regarding ethics, trust, transparency and how everyone’s roles will be fundamentally changed.”
NewsTECHForum, now in its 10th year, is co-located with the Sports Video Group Summit. The conference’s theme for 2023 is Adapting to a Culture of Continuous Crisis.
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