Tedial Promotes Two Into Leadership Roles

Tedial, an independent MAM technology solutions specialist, has tapped two of its own to assume larger roles in the company’s hierarchy as it continues to develop its next-generation Media Integration Platform.

Emilio L. Zapata, Tedial founder, said Manuel Martínez has been promoted to Tedial’s business development manager from his position as regional sales director, Spain; and José Luis Montero has increased his sales management responsibilities from regional sales director of LATAM/Middle East to include Spain and Portugal as well. Both appointments are effective immediately.

Zapata said: “We are fortunate to have such talented and experienced professionals on our team as the industry transitions to a new era driven by Cloud, AI and SaaS, and the company moves toward a next generation Media Integration Platform. Manuel’s comprehensive insight of the challenges the M&E sector faces in this time of unprecedented change, along with his deep knowledge of customers’ expectations will be invaluable when we roll out our groundbreaking platform. And José Luis’s vast proficiency and deep understanding of the industry mixed with his proven track record will be key assets for Tedial customers in Spain and Portugal as they have been for those in LATAM and the Middle East.”

Martinez, who is based at company headquarters in Malaga, has assumed the responsibility of developing business and marketing strategies for Tedial’s next generation of services. He will work with Tedial’s senior management, sales and marketing to assess market reach, evaluate opportunities and put best practices in place to build new business channels.

Montero joined Tedial in 2017 as regional sales director, LATAM. His track record in strategic planning and customer development led to the expansion of his regional responsibilities to include the Middle East. Montero will now add Spain and Portugal to his current role as Manuel Martínez moves into the position of business development manager.