CW, Sinclair Expand And Extend Affiliation Partnership
The CW Network and Sinclair Broadcast Group today announced a multi-year deal that renews affiliations across 35 markets, including 10 markets in which Sinclair provides sales and other services to a CW-affiliated station. In addition, beginning September 1, Sinclair will launch The CW on two new affiliate stations, KOMO, in Seattle, Washington, and WPNT, in Pittsburgh, Pennsylvania. Both stations currently broadcast LIV Golf and will expand carriage to include the entire CW Programming offering. Financial terms of the agreement were not disclosed.
“With The CW’s first-ever ACC college football game featuring the Pittsburgh Panthers and the Cincinnati Bearcats in primetime on September 9, we are pleased to be adding WPNT-TV in Pittsburgh and KOMOTV in Seattle to our affiliate group,” said Dennis Miller, president of The CW Network, in a press release. “We appreciate that Sinclair values their partnership with The CW as we remake the network with our significant investment in sports, combined with a smart entertainment programming strategy that will further expand viewership on a local and national level.”
“We are pleased to be continuing our long relationship with The CW Network and look forward to bringing our stations in Seattle and Pittsburgh into the CW family,” said Rob Weisbord, Sinclair’s COO and president of local media, also in the release. “We thank our distribution team for securing the renewal of our affiliate agreement, which includes rights that allow us to negotiate with virtual MVPDs for CW-affiliated stations.”
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