In a year where broadcast’s headwinds have been blowing with tropical storm force, TVNewsCheck’s TV2025: Monetizing the Future returned to the NAB Show New York with a slate of programming that pointed the way to revenue growth prospects.
Station Group Leaders on the State of the Industry featured Chris Ripley, president and CEO, Sinclair; Catherine Badalamente, president and CEO, Graham Media Group; and Princell Hair, president, Allen Media Broadcasting, weighing in on the network/affiliate relationship, the prospect of winnowing local news markets and the prospects of professional sports’ widening return to broadcast, among numerous other issues.
Building a Breakout Hit in a Multiplatform World looked at the importance of digital platforms to buttress successful syndicated shows and tighten their relationships — and interactivity — with viewers. Panelists Stephen Brown, EVP, programming, Fox First Run and Fox Television Stations; Michael Gelman, producer, Live with Kelly and Mark; Jason Kurtz, executive producer, The Drew Barrymore Show; and Suzanne Prete, EVP, game shows, Sony Pictures Television, joined moderator Paige Albiniak, contributing editor, TVNewsCheck, for the discussion.
Go FAST, Go AVOD: Charting a Streaming Revenue Strategy for Local Media examined the realistic revenue prospects for different streaming platforms, along with major changes coming to FAST platforms and the possibilities beyond programmatic revenue. Panelists Jennifer Donohue, SVP, Disney Advertising Sales Local; Adam Ostrow, chief digital officer, Tegna; Sonali Pathak, SVP, business development and local strategy, NBCUniversal Local; Tom Sly, VP of enterprise strategy, E.W. Scripps; and Ahron Young, CEO/founder, Ticker, joined moderator Adam Wiener, founder, Continuous Media.
Collaboration and the Future of Content Creation and Monetization unpacked the complex web of collaborations happening inside station groups and their national news products, zeroing in on the efficiencies they’ve created and the technologies that have supported them. Panelists John Kelly, director of data journalism, ABC Owned Television Stations; Dean Littleton, SVP, local media, E.W. Scripps; Scott Livingston, SVP, news, Sinclair; Ray Thompson, senior director, partners and alliances, Avid; Jerry Walsh, SVP of local content development, Nexstar; and Jeff Zellmer, SVP digital operations, Fox Television Stations, joined moderator Michael Depp, NewsCheckMedia chief content officer and TVNewsCheck editor, for the discussion.
A C-Suiter’s Guide to AI: Cutting Costs and Finding New Revenue laid out what all broadcast leaders must understand as generative AI stands poised to revolutionize all of the industry’s key functions. Panelists Colin Benedict, VP of news, Morgan Murphy Media; James Finch, VP, news services, Gray Television; Michael Newman, director of transformation, Graham Media Group; and Ahron Young, CEO and founder of Ticker, joined TVNewsCheck’s Depp, the moderator, for the session.
Cloud Strategies for Media Groups looked at how leading technologists are designing and implementing cloud workflows and their prospects of creating more efficiencies and driving down cloud costs. Panelists Shilpi Ganguly, VP, IT and cybersecurity, Allen Media Group; Janet Gardner, president, Perspective Media Group; Mike Kralec, CTO and SVP, Sinclair; and Marcy Lefkovitz, consultant, joined moderator Glen Dickson, TVNewsCheck contributing editor, for the conversation.
Ad Sales 2024: Audience Data, Measurement and Technology examined how the upcoming political year, the Olympics, along with the new FAST lane that streaming has opened will impact ad sales’ outlook, along with how bedeviling challenges in measurement and impediments to advance advertising may persist. Panelists Hanna Gryncwajg, VP, measurement innovation, Nexstar; Justin Lewis, corporate research director, Sinclair; and Michael Page, SVP, digital sales, Fox Television Stations, joined TVNewsCheck’s Albiniak, the moderator, for the panel.
Comments (0)