Weather Ch. Promotes Nora Zimmett To Chief Content Officer

Entertainment Studios today appointed Nora Zimmett to chief content officer and EVP, overseeing live and original programming for The Weather Channel, as well as its storm coverage.

She will continue to report to Tom O’Brien, president of Weather Group and EVP of Allen Media.

In addition to continuing to drive the editorial and creative direction of The Weather Channel, Zimmett is adding the content development and team building for The Weather Channel en Español  to her portfolio.

In her prior role as SVP of content and programming for the network, Zimmett led the team responsible for production of The Weather Channel’s flagship morning show AMHQ (America’s Morning Headquarters), Weather Center Live, its original shows, and its storm coverage.

Zimmett has also been instrumental in developing segments by taking data and turning it into tangible information for viewers through use of its immersive mixed reality (IMR) technology.

Last year, Zimmett was named one of the most creative people in business by Fast Company and one of the most powerful women in television by Cablefax.

She is active in Women in Cable Telecommunications and is a fellow at the Betsy Magness Leadership Institute, the flagship leadership development program of the cable and telecommunications industry.

Zimmett graduated with honors from Harvard University with a bachelor’s degree in English.