With local and national media flocking to FAST channels, what reasonable revenue expectations can they hope to find there? And where are their AVOD streaming channels best contributing to the bottom line?
Leaders from broadcasters and digital-native companies with flags planted across the streaming landscape will share their insights and experiences in maximizing streaming revenue and the most promising pathways to growth in the opening panel, Go FAST, Go AVOD: Charting a Streaming Revenue Strategy for Local Media, at TVNewsCheck’s TV2025: Monetizing the Future conference presented at the NAB Show New York at the Javits Center on Oct. 25 at 9 a.m.
Panelists are Sonali Pathak, SVP, business development and strategy, local, NBCUniversal; Jennifer Donohue, SVP, Disney Advertising Sales Local; Tom Sly, chief revenue officer, E.W. Scripps; Adam Ostrow, chief digital officer, Tegna; and Ahron Young, CEO-managing editor, Ticker News. Veteran streaming executive and founder of Continuous Media Adam Wiener will moderate the discussion.
“Broadcasters no longer need to be convinced to launch FAST channels for their content, but their revenue expectations for that platform need to pull into focus, along with the best avenues for driving direct and programmatic sales,” said NewsCheckMedia Chief Content Officer and TVNewsCheck Editor Michael Depp. “Sonali, Jenn, Tom, Adam and Ahron are engineering their respective companies’ strategies there and on AVOD OTT channels and will speak to the very latest moves that are driving growth.”
Other TV2025 sessions include The State of Currency, Measurement and Ad Analytics; Station Group Leaders on the State of the Industry; Collaboration and the Future of Content Creation & Monetization; A C-Suiter’s Guide to AI: Cutting Costs & Finding New Revenue; Sports Broadcasting in Transition: Rights, Audience, Production; and Building a Breakout Hit in a Multiplatform World.
Register for TV2025 here.
Comments (0)