TV stations are leaning in to their No. 1 value proposition — their localism — to deepen their engagement with audiences across platforms. In Reinventing the Relationship with Local Audiences, a TVNewsCheck Working Lunch Webinar slated for July 13 at 1 p.m. ET, leading marketers will share a show-and-tell look at innovative local projects, how they’re communicating these initiatives across platforms and how they’re measuring success.
TVNewsCheck Editor Michael Depp will moderate the discussion, joined by marketing executives from Cox Media Group, Graham Media Group, Gray Television and Tegna.
“With Promax’s Station Summit on pause for this year, we saw a strong demand among station marketers and creative services directors to convene a discussion around powerful local projects and their creative strategies,” Depp said. “This webinar will tap into substantive initiatives that really deliver on the local value proposition and illuminate how they were built.
“We’ll take a step-by-step look at how news departments, digital teams and marketers have collaborated on these projects from inception to execution, how they developed campaigns to maximize audience engagement and how they measured success,” he said.
Register here.
Speakers:
Deirdre Conley, Creative Services Director, WSOC Charlotte, N.C., Cox Media Group — She is an Emmy award-winning creative writer and producer with over 20 years’ experience in the television and commercial marketing field.
Nominated by the National Academy of Television Arts and Sciences 12 straight years for her work in television, she has also been honored with five Promax Awards for her work in design, writing and producing.
Conley has built legacy brands and loyal viewership among millions in the highly competitive markets of Indianapolis, Indiana; Columbus, Ohio; Austin, Texas and Charlotte, North Carolina.
Conley has managed local and national television marketing strategies and brands. She has worked with the national television networks of NBC, CBS, The CW and is currently working with the ABC network.
She began her career in Fort Wayne, Ind., producing nightly news topicals for the CBS affiliate. From there, she used her talent of writing, producing, editing and design to re-brand some of the most successful television stations in the country.
Conley is a graduate of Butler University where she graduated with honors in telecommunications with a minor in journalism.
Jim Hays, Creative Services Director, Director WOIO/WUAB/Telemundo Cleveland, Gray Television — He has been creative services director for Gray Television’s WOIO/WUAB/Telemundo Cleveland since April 2022. Previously, he was director of marketing for Gray’s WIS Columbia, S.C., and has worked in Greensboro, N.C.; Little Rock, Ark.; and Asheville, N.C.
Enrico Meyer, Director of Marketing, KVUE Austin, Texas — He has been in his current position since 2020, joining from sister station KUSA Denver where he was creative director and served in other various roles in the news and marketing departments.
For over 15 years, Meyer has gained experience in all news departments. In his role as director of narketing, he’s helped collaborate and lead integrated marketing solutions and direct station image campaigns and to find creative solutions for clients. Meyer has led the station’s brand and target audience projects, helping define KVUE’s brand and how they speak to their audience.
Meyer has been honored with Emmy, Promax, NABJ, SPJ and AP awards recognizing his work in storytelling and production.
Meyer graduated from Minnesota State University – Moorhead in 2006, with a B.S. in mass communications.
Stephanie Slagle, VP and Chief Innovation Officer, Graham Media Group — Prior to joining Graham, she was the director of digital and digital strategy at WBNS Columbus, Ohio, and RadiOhio Inc. Shortly after joining the Graham, she spearheaded the launching of a digital department by recruiting and developing top performing teams with in-depth digital strategy experiences.
In addition to her digital experiences, Slagle is a dynamic sales, marketing and communication leader with more than 15 years of media experience with companies including Dispatch Media Group, LIN Media and Sinclair Broadcast Group. She has established a well-earned a reputation for her knowledge and passion for cutting edge concepts in the digital space. From embracing these qualities, she has implemented several innovative digital strategies in each position she has held.
Michael Depp, Chief Content Officer, NewsCheckMedia and Editor, TVNewsCheck (moderator)
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