Zero Density Partners With The Weather Channel

Zero Density will provide its cutting-edge virtual studio and augmented reality technology for The Weather Channel’s Immersive Mixed Reality presentations that use the latest technology to create awareness among its audiences with visually-striking disaster scenarios.

Zero Density said its hyper-realistic graphic renderings and Hollywood-level visual effects “will communicate the vital message of the channel to their audiences more effectively.” And The Weather Channel can do this all live.

The Zero Density Reality Engine is a Native Unreal Engine, node-based compositor which delivers photorealistic 3D virtual studio and augmented reality products.

“In our effort to continually evolve and enhance weather presentation and storytelling across all platforms, we’ve added Zero Density to our technology lineup for our Immersive Mixed Reality experiences,” said Michael Potts, VP of design at The Weather Channel. “This addition will make our offerings even more dynamic and engaging.”