Weather Ch. Makes Local Content, Ad Plays
The Weather Company, parent of The Weather Channel, has begun working with local TV and radio broadcasters, as well as newspapers to sell digital advertising on its website and mobile platforms, Denise Chudy, the company’s senior VP of mid-market and local platform sales, told attendees at BIA/Kelsey’s Leading in Local conference.
NEW YORK (AP) — To people who were caught in snarled traffic or had to shovel snow with leaves still on the trees, the storm pulling off the East Coast […]
Weather Channel To Stream Storm Coverage
The network is planning to live-stream its television coverage online so people in the eastern United States who lose power can keep up with the news on their mobile devices. The storm is expected to affect some 50 million people.
Exclusives
Weather Central, a leading provider of interactive weather graphics and data services for TV and other media, is taking on The Weather Channel’s weather.com and Weather Undergound’s wunderground.com, promising “more […]
