Gen AI Will Transform News. Experts Say The Rulebook Must Be Written Now
Leading technology executives from the BBC, AP, the Partnership on AI and Adobe said news organizations won’t be able to avoid the profound changes being ushered in by generative AI, and the time to frame up ethical and safe guidelines for its use is today.
Talking TV: How News Content Authentication Is Battling AI
In this repeat of the Talking TV episode from Aug. 18, Pia Blumenthal, design manager for the AContent Authenticity Initiative at Adobe and co-chair of the UX Task Force at the Coalition for Content, Provenance and Authenticity, explains how the proliferation of generative AI is making that job a lot harder. A full transcript of the conversation is included.
“I don’t think [AI] is going to displace creative professionals … but I think you will see disruption between the people who figure out how to adopt it well and those who don’t,” CTO Ely Greenfield said at this week’s Adobe Max conference.
Maxon today announced “a uniquely priced bundle” that brings together the power of Maxon One and Adobe Substance 3D. It said: “This limited-time offer is poised to redefine the creative […]
Riding The Cloud At KTDO
NBCUniversal Local’s Telemundo outlet in El Paso is the latest to move to the public cloud for newscast production.
Pia Blumenthal, design manager for the AContent Authenticity Initiative at Adobe and co-chair of the UX Task Force at the Coalition for Content, Provenance and Authenticity, is on the front lines against news disinformation. She explains how the proliferation of generative AI is making that job a lot harder. A full transcript of the conversation is included.
Exclusives
At this year’s NAB Show, while some of the focus on artificial intelligence could be attributed to mainstream buzz over new generative AI tools like OpenAI’s ChatGPT, broadcast vendors have been working on AI-based products for several years to tackle the more labor-intensive parts of the broadcast workflow. Pictured: Adobe’s text-based editing, in which the audio in news feeds is automatically transcribed upon ingest and displayed in a transcription window to the left of the editing interface.
Vendors are emphatic that content metadata holds myriad value for broadcasters, increasing video’s findability and searchability, tracking rights and protecting against deepfakes and using AI to make the entire process easier. Above: An example of using machine learning to identify objects in video with correlating time markers. In this way, users can search across video with increasingly sophisticated queries such as “2 Persons + 7 Cars” to show all matches across an entire content library.
The Coalition for Content Provenance and Authenticity (C2PA), a group including the BBC, New York Times, Microsoft and Adobe, is working toward a common technical standard for media provenance to push back against the deluge of disinformation and deepfakes assaulting news. Their work on content authentication is swinging into high gear this winter.
Teed up by riveting playoffs, NBC will rely on the same core technical setup it employs for its regular-season NFL games when it broadcasts Super Bowl 56 on Sunday. “The more you can stick with what got you to where you are, the better off you are,” says Drew Esocoff, the big game’s director. Above, the Infinity Screen by Samsung in SoFi Stadium (Photo: Will Navarro).
Charles “Chuck” Geschke, the co-founder of the major software company Adobe Inc. who helped develop Portable Document Format technology, or PDFs — died April 16 at age 81.
EditShare, a technology provider that specializes in secure media management, collaboration and intelligent storage solutions for video content creators, continues its collaboration with Adobe to enhance end-to-end remote production and […]
On Monday, the Adobe Blog posted: “Each year, we look forward to seeing our video community at NAB to talk about the latest trends and our product innovations. Over the past few weeks, we have been closely monitoring and evaluating the situation around COVID-19 and have made the difficult but important decision to cancel our presence at the show this year. While we are disappointed, the health and safety of our employees, customers and partners are always our priority. We look forward to engaging with our NAB community through a digital experience in the near future.”
TVN’s New Facilities Insider | NBCU Takes The IP Plunge In Boston
The massive NBCUniversal Boston Media Center in Needham, Mass., houses the company’s NBC and Telemundo stations plus regional cable news and sports networks in a new $125 million, 160,000-square foot headquarters. “It’s a complete game-changer,” says one GM of the greenfield build.
Vizrt is a global provider of software-defined visual storytelling tools for media content creators. It provides tools that work hand-in-hand with the Adobe Creative Cloud, giving media companies efficient workflows […]
CNN Rides The IP Train Into Hudson Yards
The global news giant has built the first major broadcast facility to be completely based on the SMPTE 2110 IP networking standard. “The idea behind going IP was to get everything across CNN’s facilities connected,” says Bob Hesskamp, EVP of broadcast engineering for Turner. “The other reason we did this was we wanted to build a facility that wasn’t out of date on Day One, that was software-configurable, expandable and easier to make changes to.”
NBCU Philly Stations Make Big Leap To IP
The new WCAU-WWSI facility, set for a grand opening sometime this fall, is IP-centric and is designed to not only give the two stations a more efficient space with a common technology infrastructure, but to give their personnel new flexibility in creating content for today’s multiplatform world.
Adobe Systems Inc’s Flash, a once-ubiquitous technology used to power most of the media content found online, will be retired at the end of 2020, the software company announced today. Adobe, along with partners Apple, Microsoft, Google, Facebook and Mozilla, said support for Flash will ramp down across the internet in phases over the next three years.
Sling TV is getting into programmatic advertising, partnering with Adobe’s newly unveiled Advertising Cloud to let brands bid in real time on livestreaming and video on demand.
In a deal to bolster its video offerings for advertisers, Adobe has acquired demand-side platform TubeMogul for $540 million. Programmatic-geared TubeMogul works with brands like Dannon and Quiznos to run digital, mobile and video campaigns by powering the ad-tech pipes in platforms like Facebook and Snapchat.
ComScore’s incorporation of Adobe’s cencus-based metrics across platforms will allow marketers to better compare key metrics like video starts, average time spent watching and rates of ad engagement from property to property, including on smartphones, tablets, game consoles and over-the-top video devices like Roku.
Telestream, a provider of video transcoding and workflow automation solutions, has released a new Vantage user interface (UI) panel for Adobe Premiere Pro CC. The panel is designed to offer […]
IP-Enabled Workflow Advances Set For NAB
IP transport will touch so many aspects of television that it is positioned over time to supplant most everything people know and understand about TV workflows — from origination and contribution to distribution and consumption. The latest developments will be on display at next month’s NAB Show. This is the latest installment of a special series on emerging tech trends, NAB Hot Topics, that will appear each week leading up to the NAB Show that runs April 11-16 in Las Vegas. The schedule: March 26: Audio; April 2: Automation. Read the earlier installments here.
4K, File Formats Challenge Editing Workflow
TV stations are forced to deal with the arrival of new file formats at a dizzying pace. Fortunately for TV broadcasters, a number of vendors of broadcast editing systems have been at work on this problem, and some new approaches to grappling with it will be on display at the 2015 NAB Show. This is the latest installment of a special series on emerging tech trends, NAB Hot Topics, that will appear each week leading up to the NAB Show that runs April 11-16 in Las Vegas. The schedule: March 19: The IP Transition; and March 26: Audio. Read the earlier installments here.
Photoshop Celebrates 25 Years
For the first time, digital devices and streaming services (and the viewers that embrace them) will be incorporated into Nielsen’s industry standard ratings system.
Adobe will use Microsoft’s Windows Azure Media Services to power all of the encoding and streaming for NBC’s Winter Olympics coverage. NBC will employ Adobe’s Primetime platform for video and video ad delivery on the NBC Sports website and the NBC Sports Live Extra App for iOS and Android.
Adobe is releasing Project Primetime to beta today. It’s the company’s effort to streamline the process of bringing broadcast television to IP and connected devices. Right now, the process of getting content from broadcast to the web or to connected devices — including phones, tablets, set-top boxes and game consoles — is a painful one. This is the problem Adobe wants to solve with Project Primetime, which it bills the “first fully integrated video technology platform for publishing and monetizing TV across any Web-connected device.”
Adobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, allows media companies to simultaneously broadcast traditional channels online with dynamically inserted ads across devices.
Midroll Ads Have More Consumer Appeal
Online long-form video and ad insertions have begun to mirror TV viewing with higher rates of success, according to a study released Tuesday. The 2012 Adobe Digital Video Advertising Report suggests that completion rates on mobile devices at 94% indicate higher engagement from viewers more open to watching ads on the go in exchange for content.
