The 4 walls of television interactive sponsorship sales
Interactive sponsorship is the fastest way for your local station to increase revenues, sell more advertising, expand its inventory, AND charge a premium. By acting as a focal point for a brand’s advertising efforts with your station, interactive sponsorship allows you to sell complete 360-degree campaigns quickly and easily. In 2023, Megaphone TV has seen an over 800% growth in interactive sponsorship adoption across all our local station clients. Why? Because it helps them sell bigger ad packages and deliver immediate results to advertisers.
A group of six of the most liberal Democratic Senators led by Bill Nelson (D-Fla.), introduced a bill Thursday to make super PAC spending more transparent by compelling the disclosure of the major donors behind radio and TV ads.
Over the past year, the NHL has either renewed or started a series of new league sponsorships. The list includes McDonald’s, Geico, Starwood Hotels, Enterprise Rent-A-Car, Cisco Systems, Honda, Bridgestone, Discover Card, Verizon, LG Electronics, Tim Hortons and Hershey’s Canada.
