The term may be popular in an age of blurring lines between platforms, but the Hollywood strikes have shown how the phrase can devalue creative work.
Why an alerting strategy will help win customers in a multi-platform world
In an increasingly competitive, multi-platform environment, TV stations can deepen their relationships with viewers by creating an alerting strategy that goes beyond emergencies to enhance their lifestyles, while harnessing technology to empower content creators. It all starts with, for broadcasters, extremely familiar territory: the weather.
NewsGuard identified 141 brands that are feeding programmatic ad dollars to low-quality AI-generated news and information sites operating with little to no human oversight.
Executives from Gray Television, Fox Television Stations, E.W. Scripps, Sinclair and Dalet will discuss how hubbing, news sharing and collaboration, AI, the cloud and cutting-edge video acquisition strategies are enhancing the ability of content creation teams to expand their productivity in a panel at TVNewsCheck’s NewsTECHForum event at the New York Hilton on Dec. 13. Register here.
CNN believes that in a platform era, there’s more it can do to get its journalism out there. “We already offer immense value,” says Mitra Kalita, the news network’s VP of digital programming. “What we want to do — very broadly — is to figure out if there’s a new event that happens and people turn to CNN, how do we keep them there. It also means finding new readers in all the places they are. I don’t see content as separate from distribution.
More than six weeks after the FCC announced a broad probe of political speech that raised serious First Amendment concerns, the city where the program was scheduled to begin — Columbia, S.C. — has yet to hear from the commission.
Exclusives
With consumers spoiled by choice, app providers are forced to innovate in order to keep pace. This year, the cutting edge lies in highly relevant content, social media integration, streaming media and smart aggregation. In part two of NetNewsCheck’s Special Report on Apps, we turn to content. Yesterday’s story examined the challenge of monetization.
