SPONSORED BY MEDIAPROXY
The year of getting everything connected
Broadcasting has been transformed by a raft of technological innovation, notably AI, streaming, automation and personalization. As Erik Otto, chief executive of compliance monitoring specialist Mediaproxy, explains, 2023 could be when everything begins to connect, paving the way for a fully interactive broadcast future.
The technology comes amid industry fears that Nielsen’s fingerprint-based Dynamic Advertising Insertion technology, debuting in new TVs this quarter, will insert ads or measure content on Netflix, Hulu and others without permission.
