Local stations continue to see interactive sponsorship success
A growing number of TV stations have used interactive sponsorships to expand advertising revenue in 2022 and so far in 2023. These powerful campaigns make advertisers part of branded broadcast experiences with a strong push-to-digital component that enables sponsors to collect valuable opt-in data and permits consumers to make instant online purchases.
Interactive sponsorships boost revenues for local broadcasters
Interactive sponsorships allow broadcasters to immediately convert TV viewers into buyers for their clients — something no conventional form of advertising can do. Pictured is WCMH Columbus, Ohio’s Band of the Week on-air poll and mobile experience, sponsored by G&J Pepsi, as part of a Mountain Dew promotion.
How to maximize (and monetize) viewer engagement
The coronavirus pandemic, Black Lives Matter protests and economic uncertainties of 2020 have triggered a significant spike in audience engagement and interactivity on TV. Audience polling provides information as well as an outlet for frustrated viewers who want to be heard. It can provide a cost-effective, safe replacement for some man-on-the-street interviews and can provide interactivity during candidate debates being staged without live audiences.
