SPONSORED BY ALLEN MEDIA GROUP
Byron Allen: Too much talk, not enough action on advertising equity
During a TVNewsCheck webinar, the founder, chairman and CEO of Allen Media Group, said two years of talk from big brands and their agencies had yielded little progress on the effort to convince advertisers to devote more of their budgets to Black-owned media companies. He called for more sponsorships to help startups and denounced the practice of shifting spending from Black-targeted programming to Black-owned media.
