TVN FOCUS ON BUSINESS
In 2024, Spot TV Is All About Political
Stations expect to reap $5-plus billion from political spending on linear and CTV platforms next year.
TVB FORWARD
Ohio May Be Left Out Of 2020 Presidential Spend
Political advertising maven Steve Passwaiter says Ohio may no longer be among the battleground states where the presidential election will be heavily contested so will not draw a lot of presidential advertising. On the other hand, Arizona, Michigan and Wisconsin have emerged as new battlegrounds. In any event, there will be enough spending at all political levels to make most broadcasters happy — $3.2 billion, up 12% from 2016.
