Weigel Broadcasting & DirecTV Expand Distribution Of Heroes & Icons Diginet
Weigel Broadcasting Co. and DirecTV are making Weigel’s classic drama and action-adventure channel Heroes & Icons available nationwide to DirecTV satellite customers, complementing its ongoing availability to DirecTV streaming and U-verse homes, and adding several millions of potential new viewers.
Heroes & Icons is available in HD on DirecTV (ch. 385). It remains available on U-verse (chs. 1137HD/137SD) where it launched in December 2015, as well as DirecTV Stream (ch. 385) where it joined that lineup in October 2021.
“We appreciate the growing partnership we have with DirecTV that allows for our national networks, MeTV and H&I, which are established viewer favorites, to be carried on their satellite and streaming platforms for their customers’ enjoyment,” says Neal Sabin, Weigel vice chairman.
Linda Burakoff, DirecTV SVP of content and programming, says: “This agreement provides Weigel a strong opportunity to grow its national network viewership and sponsors, while ensuring our customers continue to possess consistent, reliable access to Weigel’s local stations. We continue to work creatively with programmers like Weigel with broadcast properties to fulfill our mutual business interests in ways that consumers gain greater choice, value, and reliability they deserve.”
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