Samba TV, a provider of TV technology for audience data and omniscreen measurement, today unveiled a new capability from its artificial intelligence portfolio “to enable brands to accurately and quickly […]
Entertainment marketers promoting new shows and movies can now use Samba TV measurement to understand viewership conversions generated by Snapchat campaigns.
Media fragmentation, challenges in reaching younger audiences and a danger of alienating some voters with overly repetitive ads mean that political campaigns will need to be both omniscreen and more targeted than ever in 2024. That’s the key takeaway from a guide to 2024 political advertising from Samba TV, based on its smart-TV ACR data and two surveys with HarrisX: one among 2,507 U.S. adults in August and one among 1,004 voters in November.
Samba TV, a provider of TV technology for audience data and omniscreen measurement, is partnering with Epsilon, a global advertising and marketing technology company and part of Publicis Groupe, to […]
Exclusives
Samba TV, a global provider of television data and measurement, announced a new strategic partnership with Admo.tv, a European provider of TV analytics, to bring a new measurement and attribution […]
New research from Samba TV shows that streaming giants are facing a tightening marketplace with increased audience competition and content discoverability challenges.
Advertisers looking to reach a growing younger, diverse and high-income audience should be taking a look at women’s sports, according to a new report from Samba TV. Samba points to an 81% ratings increase for the March Madness of the women’s college basketball champions, a 171% jump for the WNBA Finals and the National Women’s Soccer League championship growing 453%.
Havas Media Group (HMG) North America and Samba TV announced today they are partnering to integrate Samba TV’s industry-leading OTT and linear television viewing data into Converged, HMG’s proprietary audience and […]
As Netflix prepares to launch a lower-cost ad-supported subscription tier, new consumer survey data from Samba TV and HarrisX sheds light on two key questions: how interested are consumers in a tier with ads, and would a lower priced ad-model cannibalize subscription revenue? In short, the study suggests appetite is strong, both with current lower-tiered subscribers, as well a large net-new audience that has either never had or already canceled their Netflix subscription.
A new study from Samba TV finds that the declining reach of linear TV means nearly all linear ad impressions now reach only half of U.S. households.
Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals with six measurement companies in preparation for the upfront TV market. Comscore, EDO, Samba TV, TVision, VideoAmp, and 605 will work with Xandr’s buy- and sell-side advanced TV platforms — Invest TV and Monetize TV.
Samba TV, a global provider of omniscreen advertising and analytics, today the introduced Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and […]
The former Dentsu executive will spearhead the adoption of first-party data as the next-generation currency for media planning and measurement.
Samba TV, a global provider of omniscreen advertising and analytics, has launched its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership […]
Samba TV, a global provider of omniscreen advertising and analytics, has partnered with 605, a television measurement and analytics company. The deal provides Samba TV with exclusive addressable access to a subset of 605’s TV viewership dataset […]
Samba TV is rolling out a self-serve platform integrating Samba’s data to let advertisers buy for TV audiences programmatically. Audience Platform users can access Audience Discovery, Samba’s proprietary planning analysis, and Audience Manager, a feature that allows Audience Discovery results to be divided by segment generation and rapid syndication to any Demand Side Platform (DSP) for programmatic activation.
The new analytics partnership plans to offer marketers verified passive TV exposure data integrated into TV advertising effectiveness measurement.
Broadening its efforts for TV marketers, Samba TV is starting a data management platform (DMP) for its TV data in a partnership with Acxiom’s LiveRamp. Samba TV, which provides first-party, real-time TV viewership data, says the new effort will offer “a single, de-duplicated view of the customer journey across linear television, over-the-top and digital media platforms for high-precision, cross-screen targeting of programmatic media.”
