Generative AI Video Producer Waymark And Self-Serve Adtech Platform Danads Automate TV Advertising Journey

Waymark, an AI video creation technology company, and DanAds, a provider of self-serve advertising automation technology, today announced a partnership that provides global publishers and media owners with a “fully automated, white-labeled self-serve advertising infrastructure, offering comprehensive AI-generated creative production, transparent targeting and immediate distribution for their customers.”

Waymark leverages multiple generative AI models to create professional, ready-to-air commercials in minutes with nothing more than a website URL. During 2023, its platform has been deployed across U.S. and international broadcast, cable, CTV and radio networks including Fox TV stations, Spectrum Reach, Gray Television and Nine (Australia).

DanAds’ is a provider of self-serve ad automation technology. Its advertising infrastructure includes automated media planning, billing, reconciliation and proposal automation. DanAds says it “provides end customers with the power of precise targeting that unlocks the full potential of user data monetization.” Its global media clients include TripAdvisor, SoundCloud, Bloomberg, Zillow, Hearst and Dow Jones.

With this partnership, DanAds is incorporating Waymark’s AI system into its self-serve advertising platform as a plugin, allowing media firms the option to offer instantly generated commercials to advertisers as part of their campaign booking process. This seamless, all-in-one self-serve model “cuts out costly resources and opens up a top-tier promotional channel to millions of businesses with a new level of convenience and flexibility,” the company says.

“With the rise of CTV and its increasingly evident appeal for SMBs and local advertisers, this collaboration feels like the perfect merger for this moment in media,” said Waymark CEO Alex Perky-Stern. “Combining the DanAds self-serve platform and Waymark plugin, media companies can turn the ‘Upload’ button into a ‘Create’ experience that activates and delight potential advertisers who want to get their product on air.”

Istvan Beres, co-founder/CEO of DanAds, said: “Together, DanAds and Waymark provide publishers and advertisers with a complete solution to achieve their shared objectives. Brands can efficiently deploy affordable video ads to targeted streaming audiences on a large scale, eliminating the complexities and costs associated with traditional video ad creation.”

Peo Persson, co-founder/head of sales of DanAds, said: “The partnership between DanAds and Waymark presents a valuable opportunity to deliver advanced and comprehensive support to local advertisers, addressing the growing demand for localized advertising across various industries, especially in CTV. This announcement introduces an innovative and robust option for prospective SMB advertisers to effortlessly purchase local ads, swiftly generate market-ready creative ad messages, and assess impact, all within a single platform.”