Entertainment marketers promoting new shows and movies can now use Samba TV measurement to understand viewership conversions generated by Snapchat campaigns.
Snap Beats Wall Street Expectations As Revenues And Users Rise
Snapchat owner Snap Inc. reported its third-quarter earnings Tuesday afternoon, beating Wall Street expectations on both revenue and earnings per share. The company reported revenue of $1.2 billion and an EPS of $0.02. Wall Street had been expecting revenue of $1.11 billion and earnings per share of -$0.04. The company also said that its COO, Jerry Hunter, would retire.
The more ardent tech business followers won’t be surprised by any of these, but Snap Inc., Vice Media, Spotify, Airbnb and Uber are among those expected to have their big moments next year.