Atmosphere Launches Live Trivia Screens Across The U.S.

Atmosphere, a CTV FAST platform tailored exclusively for businesses, is debuting Chive Trivia, a new channel designed to test patrons’ knowledge through quizzes and allow them to compete against everybody engaging around the world. The channel is now available in all of Atmosphere’s 60,000 bars, restaurants, gyms and other select venues in the U.S., transforming their screens typically used for background aesthetic into central hubs for engagement and entertainment.

Chive Trivia is a free, innovative addition that is available natively on all Atmosphere TV devices and companion apps for iOS and Android. Venue patrons can immerse themselves in a live global trivia contest by scanning a QR code displayed on the channel. Once in the globally synchronized game, patrons answer trivia questions in the companion app to compete for top positions on the venue and global leaderboards.

To create drama and excitement during gameplay, the feature calls out streaks, rivalries, top and bottom scorers, and key moments after each question; and introduces in-game abilities such as powerups, sabotages, and strategic defenses.

As part of Chive Trivia, participants can also join a daily game against all players around the country to compete for cash and prizes. Daily games will begin in 2024.

“At Atmosphere, we are creating unique, shared entertainment experiences using televisions that are traditionally reserved for passive viewing,” said Blake Sabatinelli, Atmosphere CEO. “Our Chive Trivia offers a fresh spin on venue entertainment, where the goal is to create an environment for friends, peers, and new faces from across the globe to engage in more meaningful, memorable ways.”

Atmosphere says Chive Trivia is not only a tool to enhance patron engagement, but also “a potent advertising vehicle. The channel transforms passive viewing into an active competition, ensuring guests are not just watching but deeply engaged. Beyond amplifying the in-venue experience, the feature also offers advertisers unprecedented reach. The combination of TV screens and companion mobile apps presents a dual platform for brands to tap into, reaching a wide audience in real-time. This symbiotic relationship between engagement and advertising not only creates a lively ambiance that keeps customers returning but also positions the venue as a prime spot for advertising opportunities.”