Market Share

There is no 1-800 number to get a major market news director to parachute into market 104 on a temporary basis. How WQAD pulled it off is a matter of timing and providence.

New jobs posted to TVNewsCheck’s Media Job Center include an opening for a director of digital content for Lockwood Broadcast Group in either Richmond or Hampton, Va.

Residents in Portland, Maine, are facing a single issue to their cost of living that makes residing there almost beyond the reach of most people. “People are very surprised to learn that the cost of living here is so high,” says Amy Beveridge, the news director for WMTW, Hearst’s ABC affiliate.

A new marketing campaign from KING Seattle features viewers who have a strong affinity for its morning newscast. Jay Yovanovich, KING’s marketing director, says viewers reached out to the station to say they love watching the broadcast.

WSEE, and its sister station, WICU, branded together as Erie News Now, took the top two spots in the news ratings for the 11 p.m. news. Scott MacDowell, Erie News Now’s news director, says it’s been more than 10 years since either station has been the top-rated news station at that time.

Jobs currently posted on TVNewsCheck’s Media Job Center include openings for a vice president and general manager, two maintenance technicians and a sales manager.

Mired in third place in the Dayton, Ohio, news ratings, Sinclair’s WKEF and WRGT — combined and branded as “Dayton 24/7 Now” — were encouraged to experiment with new forms of gathering, delivering and promoting news. It’s working.

Jobs currently posted on TVNewsCheck’s Media Job Center include openings for a vice president and general manager, two maintenance technicians, a multimedia sales manager and a sales manager.

New jobs posted to TVNewsCheck’s Media Job Center include an opening for a Vice President and General Manager in Nashville. Other existing openings include two maintenance technicians, a multimedia sales manager, a sales manager, business partnerships and development executive, executive producer evenings, assistant news director, three reporters, senior digital content producer and account executive.

Most Americans followed the Lahaina fire on Maui, considered the world’s deadliest wildfire on record, on national news. But for KHON, it was, and still is, very much a local story.

New jobs posted to TVNewsCheck’s Media Job Center include openings for two experienced broadcast maintenance technicians and a multimedia sales manager. Other openings include a sales manager, business partnerships and development executive, executive producer evenings, assistant news director, three reporters, senior digital content producer and account executive.

Making connections and joining groups is easy on LinkedIn and makes your daily feed provocative and educational. So in no particular order, here are some examples posted that are relevant to local TV creative services and marketing folks.

TV stations are finding ways to use social media to engage users with their product and talent. Learn what one station GM says is the most powerful way of using social media right now.

Watch nine TV station news promos that are Promax Gold winners. Find out which station won four gold awards.

Creative services directors and marketing managers at stations owned by Hearst, Nexstar, Scripps, Tegna and Morgan Murphy weigh in on how they’re using social media and the results they see.