Broadcast Coalitions Lock Horns Over vMVPD Issue With Hundreds Of Millions Of Dollars At Stake
Dueling coalitions — the affiliate-led Coalition for Local News and O&O-led Preserve Viewer Choice Coalition — have raised the temperature on a long-simmering argument over who should be able to negotiate retransmission rights with vMVPDs. The growing size of the vMVPD revenue pot in an awful year for spot TV may have a lot to do with the timing.
Tanya Vea, president-COO of Bonneville International and a spokesperson for the new Coalition for Local News, explains why the group is drawing a direct line between the need for new FCC rules on dealing with vMVPDs and maintaining healthy local TV newsrooms. A full transcript of the conversation is included.
The newly formed Coalition for Local News wants to convince the FCC that broadcasters must negotiate directly with vMVPDs to ensure their long-term fiscal viability. They’re smartly drawing a direct line between local TV news and democracy’s health to make their case.
Station groups form a new advocacy organization dedicated to protecting America’s most trusted source of news in the streaming era. It is urges lawmakers and regulators to modernize existing regulations and protect the economic viability of local TV news.
