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TV2025: Data, Technology & Optimizing Spot TV

TV Station groups have worked for years to modernize and streamline the sales of local TV to national advertisers. What progress have they made? Ad agency leaders talk about their progress automating the buy side and what they'd like to see from the sell side in 2022. How important is attribution, audience segmentation and multiplatform campaign execution? Will a streamlined spot TV transaction actually attract new revenue into spot TV?

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