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TV2025 2023 - Ad Sales 2024: Audience Measurement, Data, and Technology

How are competing currencies, measurement systems and analytics being applied across TV stations’ linear and digital platforms, and where is the ongoing lack of a common currency having knock-on effects across the ad sales ecosystem? Where are buyers and sellers on automating transactions?

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TV2025 2023 - Ad Sales 2024: Audience Measurement, Data, and Technology

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