TVNewsCheck offers an executive view of the cost-saving and revenue generating potential of AI technology in both storytelling and selling advertising. From transcription, captioning and editing to speeding up producers’ access to archival video, highlighting trending stories and creating social media posts, AI is expanding its role in newsroom and programming operations while enabling new opportunities to license video. The same technology is creating commercials and even creating AI-versions of anchors and presenters, who can host promos for overworked staff.