NOW STREAMING
TVNewsCheck in early October forecast a 7.4% increase for core spot TV advertising in 2021, up from a pandemic-influenced 18% decline in 2020. How is spot TV spending shapinig up in early 2021 overall and in key categories? How much are streaming and digital advertising supplementing linear? What do buying and selling chiefs anticipate in advances to automated transacting, performance campaigns, impression-based transactions and audience measurement, including the addition of BBO homes to the Nielsen sample?
