Data, Technology and Optimizing Local Advertising in 2024
July 25 @ 1:00 pm - 2:00 pm EDT
Sales automation software for optimizing rate setting, estimating impressions, selling across platforms,
attributing results and managing data are advancing their capabilities for local TV buyers and sellers.
What are the primary innovations afoot in 2024? How are media buyers and sellers using these and what
results are they achieving?
attributing results and managing data are advancing their capabilities for local TV buyers and sellers.
What are the primary innovations afoot in 2024? How are media buyers and sellers using these and what
results are they achieving?
