WBTV, Gray Television’s CBS affiliate in Charlotte, North Carolina, has openings for a Creative Services Director, a News Anchor (w/end)/Reporter (evening), and a Nightside News Reporter (w/day).

U.S. News & World Report ranks Charlotte as the 8^th Best Place to Live in the country. A charming yet sprawling Southern city, Charlotte is a pleasant urban area nestled in the Piedmont region of North Carolina, within a few hours’ drive of both the Appalachian Mountains and North Carolina’s white sand beaches. Charlotte takes pride in its cityscape, defined by a handful of skyscrapers. But the city’s essence is perhaps better captured in its diverse neighborhoods and suburban areas, each of which has its own style and flair. Its geographical location, generally temperate weather, relative affordability and local culture are all draws to the Queen City. Pro sports representation in the NBA and NFL give residents something to root for, while museums, parks and an exploding brewery scene offer more diversions for people with varying interests.

Creative Services Director

• The ideal candidate will serve as the television brand manager for WBTV-TV and all associated platforms.
• You will be responsible for the vision, strategy, and execution of all marketing and creative.
• The CSD will help develop, nurture, and direct a highly creative team of artists, producers, and marketing specialists.
• Strong time management and organizational skills are a must.

Duties/Responsibilities include (but not limited to):

• Develop strategy and execution of all marketing and creative for WBTV-TV, wbtv.com, and other digital/mobile platforms
• Develop broadcast marketing and creative for the company’s brands consistent with the values of each platform
• Close direction and supervision of all scripts, television marketing messages, radio, social/digital spots, campaigns, and other creative
• Lead and oversee content sweeps campaigns across all platforms
• Lead and oversee brand and seasonal weather image campaigns
• Lead and oversee annual image campaigns for news and station brands
• Responsible for marketing plans and strategic action plans for projects driven by television marketing and promotion
• Support station community engagement projects through on-air promotion and marketing activations when available
• Responsible for making research actionable and present in broadcast marketing and promotion for all brands
• Responsible for managing on-air inventory and ad scheduling
• Oversee outside media planning and budget, working with an agency
• Responsible for commitments and compliance with national co-op partners
• Responsible for commitments and compliance to local sponsors for projects that include WBTV-TV promotion
• Responsible for commitments and compliance to radio partnerships
• Work closely with the News Director and Research Director to respond quickly to challenges and opportunities
• Work closely with WBTV’s Investigative unit and content managers to advertise stories, provide graphic support, and plan digital marketing for promotable stories on our sweeps calendar
• Develop and enact strategy based on Gray Custom Research
• Consult and coach leaders and writers on other platforms on copywriting and other tactics
• Monitor on-air product and creative for quality and consistency; respond to problems and issues quickly
• Monitor partner platforms for quality and consistency
• Manage and negotiate all contracts related to television marketing, creative, and graphics. This includes voice artists and music
• Manage budget for television marketing. Purchasing, approving requisitions, making recommendations for budgets, capital, and out-year projects
• Responsible for the look and feel of all television/studio sets, signage, and vehicles
• Responsible for hiring, staff training, and employee performance management
• Monitor industry trends in marketing, production, design, hardware, and software; look for opportunities, make recommendations
• Represent WBTV-TV in all marketing discussions and projects within Gray Television
• Responsible for all organizational communication from the department, including weekly and monthly reports
• Oversee retail production for sales clients and partners
• Close direction and supervision along with sales leaders of sponsorships and partnership creative
• Work closely with Sales Managers to help develop sponsorship opportunities and grow revenue
• Schedule and maintain Public Service Announcements for all on-air platforms
• Station point person for all network marketing

Qualifications/Requirements:

• A four-year bachelor’s degree is preferred or Marketing equivalent
• The ideal candidate has held key management positions in a top 30 market
• The position also requires 10+ years in local television marketing and promotion

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on “apply now” , upload your resume, cover letter, and references.

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WBTV:

WBTV was the first television station to sign on in the Carolinas. WBTV is dedicated to being ‘On Your Side’ in the community empowering viewers with award-winning newscasts and in-depth local journalism. WBTV is in the Charlotte DMA and broadcasts to a viewing area made up of 22 counties within North Carolina and South Carolina. WBTV First Alert Weather is the area’s only certified most accurate forecast for eight years.

(Current employees who are interested in this position can apply through the _ Gray-TV UltiPro self-service portal )_WBTV-TV/Gray Television, Inc. is a drug-free company Additional Info: Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation, and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior to the first workday.

News Anchor (w/end)/Reporter (evening)

WBTV is looking for a Weekend News Anchor who can also report 3 evenings a week.

This person will excel on-camera as a reporter and anchor, while also being a newsroom leader who has the ability to create unique opportunities across all social media platforms in connection with the role.

Job Summary/Description:

• The ideal candidate is a strong newsroom leader with keen news judgment.
• This person will serve as weekend evening anchor, while also a reporter 3 days a week.
• Additionally in this role, the candidate will serve the needs of the Charlotte community by reporting on stories that matter as filtered through the “On Your Side” brand.

Please note – the primary job duties and responsibilities include but are not limited to the information above.

Qualifications/Requirements:

• Three years minimum experience as a reporter or anchor in a television newsroom.
• Aggressive in breaking news coverage, along with proven, demonstrated ability to conceive and pitch strong enterprise (original) story ideas that align with the “On Your Side” brand.
• Strong writing and the ability to tell engaging stories through visual mediums are essential.
• A college degree is preferred, but not required.

Interested applicants can go to https://gray.tv/careers#currentopenings, you may type in the job title, and station call letters, or click on “apply now”, and upload your cover letter, resume, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

Nightside News Reporter (w/day)

WBTV is looking for an aggressive reporter to cover our nightside shift, Monday through Friday.

This person will excel in breaking news coverage and create unique opportunities across all social media platforms in connection with the role.

Nightside reporter story coverage across, but not limited to the Charlotte metro area.

Additionally in this role, WBTV seeks someone who can multi-task across social platforms and take ownership of their digital space.

Please note – the primary job duties and responsibilities include but are not limited to the information above.

Qualifications/Requirements:

• Three years minimum experience as a reporter in a TV newsroom.
• Aggressive in breaking news coverage, along with proven, demonstrated ability to conceive and pitch strong enterprise (original) story ideas that align with the “On Your Side” brand.
• Strong writing and the ability to tell engaging stories through visual mediums are essential.
• A college degree is preferred, but not required.

Interested applicants may go to https://gray.tv/careers#currentopenings, you may type in the job title, and station call letters, or click on “apply now”, and upload your resume, cover letter, and references.

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WBTV-TV/Gray Television, Inc. is a drug-free company.