Stations’ Streaming News Strategies Are Literally Evolving By The Minute
Constant data allows stations to iterate on the fly on their streaming and FAST channels, executives from CBS News & Stations, Fox Television Stations and Gray Television told a NewsTECHForum audience last week.
Streaming executives from Gray Television, Bitcentral, CBS News & Stations, LTN and Fox Television Stations will share the critical insights they’ve gleaned from consumers of their streaming news channels and how they’re using that — and emerging technology — to guide their fast-evolving programming strategies in a panel at TVNewsCheck’s NewsTECHForum conference in New York on Dec. 12. Register here.
Digital executives from Tegna, Gray, Nexstar and Allen Media said they’re holding on to some of their surging COVID and protest audiences by ramping up their digital user experiences, cultivating loyalty programs and offering up plenty of bespoke content on their digital platforms. Read the story and/or watch the full video above.
Executives from Tegna, Gray Television and E.W. Scripps will look at how to convert their surging pandemic audiences into longer-term viewers on their digital and broadcast platforms at TVNewsCheck’s TV2025: Monetizing the Future virtual event later this month. Register here.
