British Basketball League Expands U.S. Footprint With Bally Sports

The British Basketball League has set a new broadcast partnership with Bally Sports, a deal that will bring of British basketball to regional audiences across the U.S.

Bally Sports will offer two weekly British Basketball League games, scheduled for Thursday and Friday evenings beginning today, Jan 4. Games will air across the Bally Sports RSNs and also be made available to stream live and on demand through the Bally Sports app — when users authenticate through their local TV provider or subscribe to Bally Sports+, the company’s direct-to-consumer platform.

Complementing game coverage later this spring, Bally Sports will begin offering two weekly original programs to stateside audiences. Unbeatable delivers a comprehensive look at the league action, offering weekly highlights, original features, exclusive player and League personality interviews, top plays, and entertaining bloopers.

In addition, Inside the Paint, provides an in-depth analysis surrounding the week’s action, incorporating reactions from both players and coaches.

Aaron Radin British Basketball League CEO, says: “Our mission is to delight fans worldwide with our sports entertainment offering. This partnership with Bally Sports signifies yet another big step in the growth and global appeal of our League. We’re excited to showcase the competitiveness of British basketball to Bally Sports audiences and create connections with sports fans in the U.S. through the incredible reach of their regional networks.”

Pay TV users with access to Bally Sports, and Bally Sports+ subscribers can catch the British basketball action starting today when reigning Champions London Lions take on Seriös Group Newcastle Eagles at the Copper Box Arena, London, with airtime at 2:30 p.m. ET.