Bluestone Equity Partners Invests In VideoVerse

Bluestone Equity Partners, a global private equity firm focused on the Sports, Media and Entertainment industry, today announced a growth investment in VideoVerse, the company behind Magnifi, an AI-powered video editing solution.

VideoVerse’s software as a service (SaaS) platform leverages artificial intelligence models, computer vision and machine learning to transform full-length video footage into short-form content and highlights in real-time for rights-holders and content creators.

VideoVerse says its flagship product, Magnifi, “streamlines traditional labor, time and cost-intensive editing processes through cloud-based AI-driven analysis, empowering hundreds of sports leagues, news and entertainment broadcasters, and streaming platforms around the world to quickly and easily curate, edit and distribute short-form content and highlights.” Earlier this year, Magnifi earned the National Association of Broadcasters Product of the Year award.

“With media companies and streamers now producing millions of hours of video every minute, demand for curated content has skyrocketed,” said Vinayak Shrivastav, VideoVerse CEO/co-founder. “VideoVerse’s editing solutions are now an indispensable asset within the video creation ecosystem, with Magnifi, in particular, facilitating a seamless and highly-efficient process for curation, production and distribution,” Shrivastav highlighted. “Our partnership with Bluestone marks an exciting phase as we forge ahead with global expansion, and driving innovation in the realm of media technology by unlocking the boundless potential of AI.”

“The demand for intelligent software automation of short-form content and highlights is growing exponentially,” said Bobby Sharma, Bluestone founder/managing partner. “The applications for VideoVerse’s technology are limitless, extending across Sports, Media and Entertainment, and into other industries, such as education and security. Today, rights-holders and content creators sit on mountains of raw content, and consumers want the ability to watch short-form content and highlights as soon as a play is over, or when news breaks. With Magnifi’s market-leading AI technology and a suite of supporting SaaS technologies, VideoVerse meets this demand in terms of quality and efficiency, unlike any other company in the marketplace. We’re excited to help VideoVerse take the next step on its journey to revolutionize the curation and monetization of next generation video and media.”

Headquartered in the United States and India, VideoVerse works with sports leagues and teams, broadcast networks and content producers including: the UEFA Champions League, FA Cup, Bundesliga, Australian Open, U.S. Open, Wimbledon, NCAA Basketball, Indian Premier League, Women’s Premier League and various U.S. collegiate sports programs at major universities and athletic conferences.

VideoVerse marks the third investment for Bluestone, and its first in a SaaS company.